Each brand is unique. So are our strategies.
Content Creation
TLMDS
The Tech, Law, and Maritime Defense Summit (TLMDS) was about to have its first-ever, online event. People from all over the world would have a chance to listen to experts in Maritime Law, Ethics, AI Technology, Defense, Policy-Making, and Defense.
A global online symposium grounded in ethics featuring training and knowledge to tackle new challenges met by smart technology advances in our global maritime space.
We were tasked with creating a website that outlined all the details of the event, as well as the content that was to be published and advertised prior to the event. The challenge came when trying to raise awareness to the pressing issues that many face when dealing with maritime crime.
We successfully created videos and images to promote the event and educate audiences about the importance of the summit.
Luxury Branding
Xurus
Luxury branding often hinges on a concept known as “exclusivity.”
This means that luxury brands often limit the availability of their products or services, creating a sense of scarcity and desirability.
By creating a sense of exclusivity, luxury brands are able to command premium prices for their products and services, and build a loyal following of customers who are willing to pay a premium for the prestige and exclusivity that the brand represents.
The story of Xurus is a long and enduring one beginning with two brothers-in-law uniting in a shared passion for their timeless appetite for mystery and elegance. Over a quarter-century ago, they stumbled upon a secluded vineyard nestled amongst the rolling hills of Northern California’s Lake County.
The birth of the first 2007 Cabernet Sauvignon was at the hands of world-renowned winemaker and Bordeaux-native, Denis Malbec, the former cellar master at Château Latour. Sadly, Malbec was tragically taken in 2016. Though grief followed, his spirit lives on.
A few years ago, each bottle was priced between $75-$125. When we finished the project, each bottle was being sold at an average of $250.
Market Growth
Zorrik Latin America
Zorrik is an international brand of economy-focused disposable razors. The brand is owned by Super-Max, a world-wide seller of disposable razors, shaving creams, and tooth brushes with many years of experience.
The Latin American market represented an opportunity for growth, and we were in charge of executing the company’s marketing strategy. From campaign creation to ad placement, we handled design, reporting, events, and social media management.
From working with a handful of countries, we ended our project during the pandemic with a growth that included the addition of more countries and an increase in sales.
Creative Campaign
Multimoney
In 2021, we were hired by La Firma to create a series of creative campaigns to rebrand Multimoney in order to become more human, and to connect emotively with their target audience.
Before the rebrand, Multimoney was perceived as cold and impersonal. We developed a strategy that focused on real people, by creating a warm and inviting tone, welcoming visuals, and personalized messaging.
Multimoney grew to open operations in Mexico, and continues to present its nurturing culture throughout its communication campaigns.
When we worked on the assigment, Profile Media was in charge of creativity, video editing, graphic design, copy-writing, post programming, and overall consulting.
Other brands we have worked with.
SUPER-MAX LATIN AMERICA
VIVESOY
HENSP
LA MICHOACANA
SAN SALVADOR MUNICIPALITY
ENDODIGESTIVA
CANDELA MAGAZINE
HARLEY-DAVIDSON SV
COMEX
CEPA
XURUS
KÄRCHER
SALEINT
SALEINT
WOODY’S BARBECUE
LAS VISTAS APARTMENTS
